Eligible patient audience

Top 500 Open Enrollment eligible patients (have an open, not completed Open Enrollment opportunity) in terms of total billings that also have:

  1. No "plan comparison activity" since the start of current open enrollment (October 15th)
  2. No call/text received in the past 7 days (from any campaign)
  3. Are not newly eligible

Delivery

  1. Texts will be distributed evenly Tuesday - Friday among the interval 10am-5pm local time, no more than 100 texts a day

Touch-point 1

  • When: First week of Open Enrollment
  • Content: Hi {{first_name}}, Medicare plans change their coverage annually. Now until Dec. 7th you can enroll in a new plan during Open Enrollment. Click here to review your options: {{link to navigatemycare.com}}

Text STOP to opt out.

{{pharmacy_title}}

{{pharmacy_phone}}

Touch-point 2

  • When: Beginning of November
  • Content: Hi {{first_name}}, Are you satisfied with your Medicare plan? You can enroll in a new plan for 2021 until Dec. 7th. Review your options at {{link to navigatemycare.com}}

Text STOP to opt out.

{{pharmacy_title}}

{{pharmacy_phone}}

Touch-point 3

  • When: mid-November
  • Content: Hi {{first_name}}, Make sure your Medicare plan will keep you covered next year. Compare your options before Dec. 7th at {{link to navigatemycare.com}}

Text STOP to opt out.

{{pharmacy_title}}

{{pharmacy_phone}}

Touch-point 4

  • When: beginning of December
  • Content: Hi {{first_name}}, Medicare Open Enrollment ends on Dec. 7th. Go to {{link to navigatemycare.com}} to compare your options and enroll in a new plan.

Text STOP to opt out.

{{pharmacy_title}}

{{pharmacy_phone}}

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