While editing letter templates or text message content, use placeholder "tags" to customize the content with patient-specific and pharmacy-specific information. The tags will autofill the desired data appropriately, increasing the success of your letter campaigns!

Patient-specific placeholders

First Name: {{patient_first_name}}
Last Name: {{patient_last_name}}
Address: {{patient_address}}
City: {{patient_city}}
State: {{patient_state}}
Zip Code: {{patient_zipcode}}
Phone: {{patient_phone}}
Cell Phone: {{patient_cellphone}}

Pharmacy-specific placeholders

Title: {{pharmacy_title}}
Address: {{pharmacy_address}}
City: {{pharmacy_city}}
State: {{pharmacy_state}}
Zip Code: {{pharmacy_zipcode}}
Phone: {{pharmacy_phone}}
Fax: {{pharmacy_fax}}
Pharmacy Email: {{pharmacy_email}}
Pharmacy NPI: {{pharmacy_npi}}

Letter template example:

Text message example:

Further customization for letter templates

For more advanced customization on your letter templates, you can use the following simple short cuts also known as “Markdown Code” to edit your letters.

Adjust font size:

Place one or two # (pound signs) in front of the text you’d like to increase in size. Make sure there is one space in between the pound sign and the word or phrase:

Format the text: 

Add the following around your text:

To create Italics, place an asterisk on either side of the word or phrase: 

*Amplicare* will appear as Amplicare

To create Bold, place two asterisks on either side of the word or phrase:

**Amplicare** will appear as Amplicare 

To combine emphasis with italics and bold place both underscores and asteriks:

**_Amplicare_** will translate to Amplicare

To create bulleted lists:

Add a hyphen in front of every new line. Make sure there is one space in between the hyphen and the word or phrase:

- Amplicare

- Helps

- Your Pharmacy

- Save Money

Will appear as: 

  • Amplicare
  • Helps
  • Your Pharmacy
  • Save Money

Customization is key to making your patients feel valued!

What's Next?

Looking for other efficient ways to target patients outside of letter campaigns? Check out some of our best practices for improving patient engagement!

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